SME FAQ Series: How can I balance my SME’s digital marketing efforts with other business priorities?

Balancing an SME’s digital marketing efforts with other business priorities can be challenging, but it’s essential for achieving sustainable growth and success. In this blog, I’ll discuss strategies to help you strike the right balance with real-life examples and sources to support our recommendations.

First, it’s crucial to understand your target audience and build buyer personas[1]. This will help you tailor your digital marketing strategy to address your customers’ specific needs and preferences. For instance, a small business owner who pivoted to a more substantial online presence due to the pandemic[3] would benefit from understanding their audience’s online behaviour and preferences.

Second, evaluate your existing digital channels and assets[1]. This will help you identify areas where you can improve your digital marketing efforts and better allocate your resources. For example, if your website is not generating enough leads, you might consider investing in search engine optimisation (SEO) or pay-per-click (PPC) advertising to drive more traffic.

Third, prioritise your digital marketing efforts based on your business goals and available resources[4]. Focusing on the most effective and cost-efficient digital marketing strategies for small businesses with limited resources can help unlock their digital future[5]. Use tools like Google Analytics to monitor your digital marketing performance and make data-driven decisions.

Lastly, don’t forget to align your digital marketing efforts with your overall business priorities. For example, if your SME is focused on cost reduction and cash flow management[6], look for digital marketing strategies to deliver a high return on investment (ROI) without breaking the bank.

In conclusion, balancing an SME’s digital marketing efforts with other business priorities requires a well-thought-out strategy, a deep understanding of your target audience, and the ability to adapt and prioritise based on your business goals and resources. Following these steps ensures that digital marketing contributes to your overall business success.

For those who don’t know me, I’m Rahul Rungta, CMO at E-Intellisense and Chief Mentor & Trainer at Seekho.Digital. Check out my profile for more information- www.linkedin.com/in/rahulrungta

Also, check out: https://rahulandneha.com/why-do-some-businesses-have-poor-websites-despite-a-decent-online-marketing-budget/