Have you ever asked yourself if getting a digital marketing job without experience is possible? Or how can you become a digital marketing specialist with only a month of training? But before getting into the depth of digital marketing, let us understand the other possible options after your graduation.
Routes You Can Take After Graduation
Making plans for life after graduation can be difficult. There are just so many options, and no one formula fits some. Considering this, we have created a list of people’s most common steps after under-graduation. Note that these are not the only options you have; these are just the most popular ones. Going through these might give you a sense of direction about what to do next. And even if you can’t pick something from this list, you can definitely eliminate some options.
So, here are the four most common steps people take after under-graduation.
1. Get a Job:
The first option is the most obvious – Getting a Job Based on Your Degree.
If the idea of post-graduation doesn’t appeal to you and you want to gain work experience, looking for a job right out of college might be a good plan. Sources like your college’s placement cell can be a great way to start your job search. But, in this digital age, you have many more sources to find job opportunities. We will cover all of them later.
2. Go for post-graduation:
Post-graduation is the way to go if you want to specialise in an area of choice. A postgraduate degree will also increase your employability and expand your network, which will help you get a job.
However, you will need 1 to 2 years of job experience if you plan to get an MBA. So, hold on to this idea for now.
3. Do a diploma course:
Post-graduation is one of many ways to specialise. In fact, for some niches, there are few post-graduation courses. An example of this would be digital marketing. Well, in such a scenario, you can do a diploma course. This will add value to your CV, improve your skills and knowledge, and take much less time than a master’s.
4. Be Your Own Boss:
Starting a company might be the right option if you have a great idea and a keen business sense. However, as an owner, you will have multiple responsibilities. You won’t just be working to make the product or service better. You will also have to handle marketing, funding, hiring, etc. If this interests you, create your own company and become the next Jeff Bezos. However, if you are only interested in developing products and services, becoming self-employed might give you a different work life than you seek.
Again, these are only some of your options; these are just the most common ones. Figure out what you want and carve a path for yourself. If you are satisfied with your career, it doesn’t matter if you take a conventional or non-conventional route.
Digital Marketing
Over ten years, the face of marketing has changed completely. People use ad blockers and watch shows with paid subscriptions where they don’t have to watch ads. And do people even watch TV anymore? As trends change, marketing strategies have to change too. Currently, marketing is all about connecting with consumers online. The process of doing precisely this is called digital marketing.
Digital marketing is a component of marketing aimed at using different forms of digital communication to promote brands, connect with customers, and drive sales and traffic.
With digital marketing as an option, companies no longer want to waste money advertising to many people to get a marginal amount of customers. They now target specific customers, show them tailored advertisements, and save costs. And to achieve all this, brands employ separate digital marketing specialists to handle different tasks.
Contrary to popular belief, digital marketing includes more than advertising on social media or collaborating with influencers. Digital marketing has many other components, and you can specialise in any of them.
1. Search Engine Optimisation:
Search Engine Optimisation or SEO helps increase a website’s ranking on search engines, like Google, for free or organically. The three ways to improve ranking through SEO are on-page SEO, off-page SEO, and technical SEO.
On-page SEO relates to the content and HTML tags. To boost rankings with on-page SEO, you will use techniques like keyword research, where you will find out what words people use to search for a query, internal linking, or linking to other pages on your website, using different header tags that are part of the HTML code, and much more.
With off-page SEO, on the other hand, you will work on aspects that affect your rankings but are not directly related to your website. These can be social media campaigns, influencer marketing campaigns, or working on getting other people to share links to your website.
Technical SEO makes reading your website easier for search engines like Google. Now for this, you will have to learn how to write HTML, CSS, and JavaScript codes. HTML is used for the content, CSS is used for the design, and JavaScript is used to code the website’s functioning.
You will spend anywhere between 12 to 104 hours weekly as an SEO specialist. The working hours will be 100+ for a new website or company. In contrast, you will likely spend less time on an already established one.
An entry-level job as an SEO specialist earns up to Rs. 2,00,000 p.a. However, established brands like Amazon pay up to Rs. 12,00,000 p.a. to employees with a few years of experience.
2. Content Marketing:
Every marketing strategy is complete only when it has content. Content writing is the base of digital marketing. With content, a company can run marketing campaigns. Think about it. They can’t just put up pictures with no context, can they?
So, marketing needs it all, whether it is blogs, e-books, whitepapers, infographics, emails, copies, newsletters, or even social media posts. And your job as a content marketer is to develop compelling content that turns people into customers regularly. To be a good content creator, you must also learn about on-page SEO, as on-page SEO strategies dictate what you will write.
The time spent on writing content depends on your speed; however, 24% of full-time content writers spend about 25 hours a week.
Freshers usually earn between Rs. 2,00,000 to Rs. 4,00,000 p.a., and people in top content marketing positions make Rs. 9,00,000 p.a.
3. Social Media Marketing:
Social media is a great way to generate brand recall, generate website traffic, and get more leads. Specialising in social media marketing will teach you exactly how to do all this using different channels.
Working as a social media marketer involves creating strategies and conducting tests regularly. You will have to find out what platforms bring in the most customers, what type of content works on which platform, what your followers like and dislike, etc. You must actively engage in the conversations to understand your consumers’ likes and dislikes. Occasionally, you will also be working with influencers, so you will have to spend time on collaboration too. And finally, at the end of each campaign, you will measure the results. If there is anything out of the ordinary in the data, whether good or bad, you must find out why. If something needs to be fixed, you must understand why that happened and not repeat the mistake in your next campaign. If something goes right, make sure to include those strategies in the upcoming campaigns.
Managing a company’s social presence is a full-time job; accordingly, you will spend 40+ hours per week marketing a company.
As a fresher, you may earn between Rs. 1,50,000 to Rs.3,50,000 p.a., but as you gain experience, your salary can reach Rs. 7,50,000 p.a.
4. Pay Per Click:
Solely focusing on driving traffic organically is not the best option for some businesses. Instead, pay-per-click campaigns show much better results.
A PPC campaign involves advertising online and only paying for the ad that was clicked on. The ads you see at the top when you search on Google are pay-per-click. If you click on one of the links, it’s only then that the company you clicked the link for will pay for the advertisement. On the other hand, if you don’t click, those companies won’t be paying a penny. Besides Google Ads, the most popular places to run PPCs are Facebook, Twitter, and LinkedIn.
To run a successful campaign, you must do keyword research to find out what words people use to search for a query. Apart from determining which keywords your ads appear for, you must also analyse where your ads should not be visible. This is because, often, the searcher is looking for something other than what you are offering, but your ads still appear because of the keywords.
Like social media marketers, you will also analyse the results at the end of every campaign and develop the subsequent campaigns accordingly.
Each week you will be working around 30 to 40 hours, and with one year of experience, you can earn up to Rs. 2,50,000 p.a. As you gain more experience, your salary is expected to increase to Rs. 6,00,000 p.a.
5. Marketing Automation:
Marketing involves repeatedly doing tasks that must be performed at the right time. Doing this work manually is just not possible. So companies employ marketing automation managers to manage the marketing automation software, automate manual workflows, and set up measurement tools to measure results periodically.
Your job as a marketing automation manager will involve building strategies for automating work, collaborating with content creators and designers to create campaigns that can be automated, and handling the automation tool the company is using.
A fresher is likely to earn Rs.4,00,000 p.a. But, as you gain more experience, you can earn around Rs.14,00,000 p.a.
6. Data Analyst:
Analysing the outcomes of all operations is vital once a business is functioning. A data analyst does precisely that. They will compare the results to goals, find problem areas, identify trends and patterns, figure out what works for a company and what doesn’t, and much more.
Data can be analysed in 3 ways, and a data analyst works on all of them. The first type of analysis is called descriptive analysis. This involves gaining insights into past data.
An example would be finding out if the new Instagram campaign worked as intended and what went wrong, and what went right.
Next comes predictive analysis. Here, you have to predict possible outcomes based on the past data you analysed.
And lastly, we have prescriptive analysis. The perspective analysis involves using AI to mine data, make predictions, and then prescribe the best future actions.
You will work 40 to 60 hours a week as a data analyst. If you are just starting, expect to earn up to Rs. 3,00,000 p.a., but with more experience, your salary can increase to Rs. 9,00,000 p.a.
7. Email marketing:
You must have received promotional emails before. An email marketer handles this task. They design the emails, determine the right time to send which email, schedule emails, and much more.
Your daily tasks will include testing different email styles, preparing content that passes the SPAM filter, ensuring your emails are easy to read and compelling enough that receivers open the emails, using marketing automation tools to run a successful email campaign etc.
An email marketer spends up to 40 hours a week creating and managing email marketing campaigns. Freshers usually earn between Rs. 2,30,000 p.a. However, an email marketing manager earns around Rs. 11,00,000 p.a.
8. Graphic Designer:
While developing written content is a content marketer’s job, presenting the content visually pleasingly is the graphic designer’s job. A graphic designer works on everything that requires designing, whether logos and brochures or photo advertisements and videos.
As a graphic designer, your job will be to understand what your client/company wants and then develop a design that follows the rules of UI/UX design. UI or user interface deals with the appearance of content. On the other hand, UX design or user experience design deals with the intractability of the design. Depending on the project, you will focus more on UI or UX design.
A budding graphic designer can earn around Rs. 1,40,000 p.a., and an experienced designer can earn up to Rs. 6,50,000 p.a.
9. Web development:
A website developer, as the name suggests, works on building websites. A web developer has three areas to specialise in front-end, back-end, and full-stack development.
A front-end developer works on the visual elements of a website and uses coding languages like JavaScript, CSS, and jQuery. They will also need to learn about on-page SEO principles to optimise the website for search engines. As a beginner, one is likely to earn Rs. 2,00,000 per annum, and with more experience, salaries can go up to Rs.10,00,000 p.a.
A back-end developer will work on the website’s functioning that front-end developers will use. A back-end developer must understand programming languages like Java, Ruby, PHP, and Python. They will also be familiar with front-end languages. The salary ranges from Rs. 2,00,000 p.a. to Rs. 6,00,000.
A full-stack developer has in-depth knowledge of both front-end development and back-end development. The pay range of a full stack developer is from Rs. 3,00,000 to Rs. 14,00,000.
For all of these areas, you will find many online courses. Our recommendations are courses from SEMRush Academy and Hubspot Academy. All courses from them are free and are a great place to start. Once your basics are straightforward, you can move on to taking advanced courses from Coursera and LinkedIn Learning. These courses are paid, but they are worth the money.
Steps To Find a Job
1. Find Job Listings:
- Head-hunters and Recruiters
Head hunters and recruiters can provide professional help in finding the right jobs. Many companies use this method to fill specific job vacancies, so this is a good option. However, before working with one, ensure who is paying commissions to them, you or the employer.
If you are just starting, consider doing internships or working on a short-term contract. These contracts often turn into permanent job opportunities. Even if you don’t secure a job, these can help you form connections and gain experience, which will be helpful later.
Job boards like monster.com, CareerBuilder, Indeed, etc., can also help find jobs. Usually, you will already have your resume filled before looking for jobs, so you can apply with a click of a button when you look at postings.
Job fairs and career fairs are where you will find an opportunity to learn about job openings and potential employers. Job fairs are a great place for researching different industries and getting insights directly from company employees. These may also help you build your network.
Networking is socialising but to get a job. Now, you can just look up job postings to get a job. There is absolutely no need to form connections. Well, networking reveals the hidden job market: the best jobs. You won’t find out about these openings from job boards, job fairs, or company websites. You will only find them by word of mouth.
2. Keep Job Search Focused:
Use filters to find more suitable jobs because you will have to weed through many job listings if you don’t. In doing so, you might accidentally skip your perfect job. So, find jobs with keywords matching your interests and your preferred location. This will reduce the number of irrelevant listings that you see. You can also set up alerts for new job postings on job search websites.
3. Build Your Professional Brand:
Create profiles on networking sites and LinkedIn. Your aim should be to show what potential employers want to see when they look you up or search for professionals in your field.
An excellent way to achieve this result is to post relevant content on LinkedIn regularly. Share anything interesting, post engaging and educational content, and write articles on LinkedIn if you want. All these activities will help you to present yourself as an expert in your industry, which will, in turn, help build more valuable connections and increase employability.
Another great way to be active in your industry is by joining LinkedIn groups. Like before, participate in the conversation, interact with the group members, and increase visibility.
4. Do more than just create a profile:
LinkedIn is by far the best place to form connections. However, to successfully build a network, you must remember some things. More than just building a profile that stands out is required. Everyone will do that. To get the most out of LinkedIn, you must connect with people in your industry and regularly interact with them. You can comment on their posts, like and share their content, and even reach out to them occasionally. Your aim should be to build a relationship with your contacts and be visible to them, so sometimes, striking up a conversation can take you very far. Remember, a silent LinkedIn member is as good as someone not on LinkedIn.
5. List Companies You Would Like to Work With:
If you have some companies in mind where you’d want to work, visit their website’s career section often. Keep track of job openings. You never know when a job opportunity might turn up.
While making a list, don’t only add your dream companies. Your list should have a good mix of companies you can get a better job at and companies you have always wanted to work for.
6. Create Targeted Resumes:
If you are applying for different job positions, create different resumes for each. It’s not a good practice to send the same resume everywhere without considering if it fits the job profile you are applying for. Add the keywords the employer is looking for and apply them to you in the summary and skills section to create targeted resumes. Research the job and the company well, and show why you are fit for that particular job. Lastly, if your resume is longer than two pages, consider leaving out some of your early work or work unrelated to the job.
7. Prepare for the interview:
Take some time to prepare for interviews. Try giving mock interviews if it helps build your confidence. You can find more about interview preparation in the ‘How to Ace Your Interview’ section.
8. Don’t Forget to Follow Up:
Follow up and reiterate why you are a good fit for the job. A quick note might help you stay on the interviewer’s mind while they make a hiring decision.
How to Build a Perfect Resume
To build a resume, you must first decide what kind of resume fits your needs the best. Is it a chronological resume you need, a functional resume, or a combination of these?
As the name suggests, a chronological resume lists your work experience from newest to oldest. This type of resume shows how your past work has prepared you for the job role in question.
On the other hand, a functional resume lists the job experiences that are more relevant to the job you are applying for first. Then if your resume is different from the right length, you can add other experiences. This resume will also highlight the most relevant skills, even if those are different from what you are best at. Functional resumes are usually used by those who want to minimise resume gaps or are moving to a new industry.
A combination resume takes the skills section from the functional resume and the job experiences from the chronological resume. Such a resume is excellent for highlighting both your skills and experience level.
Most resumes follow a structure, and it’s best to stick to it. At the top, you should add your name and contact information. Your contact information will include your email, phone number, address, and a link to your personal website if you have one.
Next comes your professional summary. This is a two to three-liner section where you explain a little about yourself and why you are fit for the job.
In the middle section of your resume, mention your skills, job experience, and education. You can add these headings in any order, but the order of content will depend on the type of resume you are writing.
When you mention your skills, write shorter sentences. Make it simple for employers to track down your talents by using bullet points and underlining them.
When writing about your work experiences, mention the job title, company, location, and employment dates. If you want, you can also include a one-liner explanation of your role. Also, remember to quantify your work. Don’t just write “Worked on marketing projects.” Write “Worked on x/x+ marketing projects.”
Since some jobs require a certain level of education, write your educational qualifications too. However, only spend a little bit of space here. Just the name of your university/school, your degree, and your year of completion are sufficient.
In the last part of your resume, mention any additional experiences you have. This includes volunteer experience, hobbies, and any awards or competitions. Like education, keep this section from taking up too much space. You would want your additional experiences to be consistent with your job experiences.
As a rule of thumb, recent graduates should have resumes of at most one page; for others, two pages are enough.
Sidebar: Difference between a Resume and a CV
Sometimes employers ask for a CV, and sometimes they ask for resumes. It’s a common belief that these are the same thing when they are not. It’s only the ultimate goal of getting a job that CVs and Resumes have in common; everything else is different.
CV is not restricted to two pages; the length depends on your experience. So, you will include everything in a CV, from your educational qualifications, research interests and publications, skills, courses, and certifications to work experiences, lecturing experiences, professional titles, and grants to a fellowship. CVs are usually used for academic purposes, such as joining a research program, applying for a PhD, or joining a university as a lecturer.
Now, while CVs include everything, resumes don’t. They are made to apply to a specific job, so they are tweaked to show why you are the best candidate for the position.
How to Ace Your Interview
1. Research about the Company:
Knowing about the company you are interviewing at is crucial. This shows that you are actually interested in the position. In fact, according to a study, 47% of the interviewers will only offer a job to those who have researched the company. So, this step is not optional. Look up the vision, mission, and recent milestones achieved. If possible, read the news about the department you have applied to.
2. Analyse the Job Description:
More than just researching the company is required. You also need to research the role you are applying for. This will help you tailor your answers to fit what the interviewer is looking for, giving you an advantage over the many other applicants.
3. Brush Up on Basic Concepts and Prepare for Tests:
Apart from how you present yourself, your knowledge and skills are also essential. To judge them, interviewers often ask tough conceptual questions. So, before any interview, remember to brush up on the fundamentals. Some interviews also involve a written test or presentations, so it’s best to prepare for those too.
4. Prepare for Potential Interview Questions:
Prepare an answer for the commonly asked questions so your interview can go smoothly. However, keeping the answers ready doesn’t mean you learn the answer as if you are preparing for a high school exam. Just remember the main points you want the interviewers to know and speak as you would normally. You can find a list of potential questions in the next section.
5. Be Punctual and dress appropriately:
Arriving late will leave a wrong impression on the interviewer. So, plan your travel according to the distance and traffic to reach on time.
Set your first impression right, as this will dictate the interview’s course. The first three to five seconds are the most crucial part of the interview. Since you only have a few seconds, what you wear plays a significant role in first impressions. While you must check the company’s dress code, you usually can’t go wrong with a suit. If you are wearing a tie, keep it simple. This is not the time and place to show your sense of humour through ties or clothing. If you are wearing jewellery, make sure it’s not chunky or anything that can be fiddled with.
Colours also play a role in first impressions, so make sure to wear appropriately coloured clothes. Usually, it’s best to stick to blue, black, grey, and white clothing. And no matter what, do not wear bright colours like orange or red to your interview, as you will come off as unprofessional.
6. Think Before You Speak:
If the interviewer asks why you left your previous job, don’t bad mouth that company. The interviewer will wonder if you will do the same when/if you leave his company. The same goes for your old colleagues and bosses. Also, don’t say, “I will do any job.” Interviewers want to hire people who are passionate about their jobs rather than someone ready to do whatever is available.
If you are a recent graduate, don’t say, “I don’t have much experience, but…”. If you are a recent graduate, your interviewer knows you don’t have much experience. Don’t tell them again, and deemphasise your strengths. Instead, discuss your experience, strengths, and why you will be perfect for the job.
If the interviewer asks about something already on your resume, don’t say it’s on your resume. The interviewer is likely asking that question to evaluate your communication and social skills.
7. Customise Your Answers:
Refrain from copying answers from the internet. Interviewers are good at catching it. Giving general and vague answers is also not a good practice. Instead, customise your responses to match the expectation of the interviewer. Your answers should reflect why you are best for the job you have applied for in the company you have applied to. Include words from the company’s motto, vision, and mission. However, you don’t want to sound like you are forcefully using those words in the conversation, so only include those keywords if you get a chance.
8. Define Your Career Goal:
When asked, clearly state your career goals and how you intend to achieve them. This shows clarity of thought and ambition, giving you an added advantage. Again, this answer should be clear and precise, not general or vague.
9. Follow the Interviewer’s Lead:
All interviewers will have a different way of conducting interviews. The tone of the conversation will also be different. So, follow the interviewer’s lead and show you can adapt quickly to the office environment.
10. Ask the Right Questions:
In the end, interviewers ask if you have any questions for them. Here, you want to avoid asking questions just for the sake of it. Only ask any specific questions about the job or the department.
Potential Interview Questions
Interviewing for a job as a Digital Marketer can be nerve-wracking. Below are common questions that you might encounter during your interview. We want to help you think about how you would respond to these questions so that your answers will be polished, easy to articulate and demonstrate your expertise.
General:
Q1. Tell me something about yourself.
This question is generally asked at the beginning of an interview and, thus, heavily impacts what will happen next. So, treat this question like a sales pitch. Catch the interviewer’s attention with the first line. Make the interviewer want to hear more when they listen to your second and third sentences. Just keep them hooked in general.
The present, past, and future approach can do this job well. First, talk about your current role or any recent accomplishment. Then talk a little about your experiences relevant to the job. Lastly, talk about why you will be the perfect candidate for the position you have applied to.
Q2. How did you hear about this position?
Don’t be shy to share that you heard about the role from a friend or contact. If that’s how you found out, name-drop that person and explain what intrigued you about the role.
If you learned about this opportunity from a job board, tell the interviewer and expand your answer by explaining what caught your eye about this role.
Basically, no matter how you found out about the role, share it and expand the answer by explaining why you applied.
Q3. What can you bring to the company?
To respond to this question, a minimal amount of study and close attention to detail is required. Find out why the company wants to hire someone for this role. You can do this by researching the company and paying close attention to everything that happens in early-round interviews. Once you find out, connect those reasons to your skills and answer the question.
Q4. Tell me about a challenge you have faced and how you dealt with it.
When explaining the challenge, go into a manageable amount of detail. Explain enough for the interviewer to understand the context and discuss how you dealt with the situation and what you learned from it. If you would have done something differently if given a chance, mention that too. This will show the interviewer you are ready to learn from your mistakes.
Q5. In five years, where do you see yourself?
To answer this question, clearly define your goal before you give any interviews. You would want to ensure you have an answer that shows you are ambitious but does not indicate that you will soon leave the company. Also, make your goal realistic and align it with the position you have applied for.
SEO:
Q1. What makes a website search engine friendly?
Q2. How do you measure if your SEO efforts were successful?
Q3. How do you approach keyword research?
Q4. Why does linking matter?
Q5. How can you optimise videos?
Q6. Which meta tags matter the most?
Q7. What’s the difference between SEO and SEM?
Q8. What is a canonical issue?
Q9. How do content marketing and social media marketing help SEO?
Q10. What are accelerated mobile pages (AMP)?
Content Marketer:
Q1. According to you, what are the integral components of a good copy?
Q2. What is the difference between an article and a blog?
Q3. How do you get over writer’s block?
Q4. Why did you opt for content writing as a career?
Q5. How do you integrate SEO with your content?
Q6. How do you decide on a tone for the content?
Q7. What do you do to research the target audience?
Q8. How do you ensure the credibility of your content?
Q9. What’s the difference between content and copy?
Q10. How do you manage feedback and criticism?
Social Media Marketing:
Q1. How does Social Media Marketing benefit a business?
Q2. Which platforms should a business have a presence on?
Q3. What are the most important marketing metrics?
Q4. Which channels do you recommend for our business? Why?
Q5. How will you generate leads?
Q6. How do you deal with a bad reputation crisis?
Q7. What are our competitors doing?
Q8. How will you ensure good customer service on social media platforms?
Q9. How do you stay at the top of new trends and innovations in social media?
Q10. Examples of social media projects you have worked on?
Pay-Per-Click Analysts:
Q1. How will you track and increase conversion rates?
Q2. How many characters can be added to Google Ads texts?
Q3. What is CTR, and how do you calculate it?
Q4. What are keywords?
Q5. What is the difference between automatic and managed placement?
Q6. What is API?
Q7. How can you enhance landing page quality?
Q8. What are negative keywords, and how do you use them?
Q9. What is frequency capping?
Q10. How will you improve the quality score?
Marketing Automation:
Q1. How do you know customers are facing email fatigue?
Q2. How will you track the ROI of a campaign?
Q3. How long does it take for a lead to become a customer?
Q4. How will you ensure that the sales team is getting qualified leads?
Q5. What’s the most efficient way to manage many webinars and lots of content?
Q6. How can you track offline programs?
Q7. What are MQLs?
Data Analyst:
Q1. What does data cleansing mean, and how will you do it?
Q2. What is the difference between data profiling and data mining?
Q3. What are the different validation methods?
Q4. What is clustering?
Q5. What are the important statistical methods?
Q6. How will you tackle multi-source problems?
Q7. What problems can you encounter while analysing data?
Q8. Characteristics of a good data model?
Q9. Explain univariate, bivariate, and multivariate analysis.
Q10. Difference between variance and covariance.
Email Marketing:
Q1. How will you develop a voice for your email marketing campaigns?
Q2. What are some ways to use A/B testing in a campaign?
Q3. How will you judge the success of email marketing campaigns?
Q4. How will you handle deliverability problems?
Q5. How will you make sure emails pass through SPAM filters?
Q6. Characteristics of a mobile-friendly email?
Q7. How will you decide the optimal time and days to send emails?
Q8. Why is the time-on-page metric useful for email campaigns?
Q9. What are the elements of a good marketing email?
Q10. How do you stay up to date with the latest software?
Graphic Design:
Q1. Why is communication necessary for a graphic designer?
Q2. What should be a priority while creating a design?
Q3. What graphic designing tools are you familiar with?
Q4. Difference between a window polygon and a crossing polygon.
Q5. What are the core graphic designing principles?
Q6. What is colour theory, and why is it important?
Q7. What is your process for creating a design?
Q8. What is the use of Adobe Pagemaker?
Q9. How can a graphic designer stand out?
Q10. What is a Linked Layer?
Web Development:
Q1. What languages do you work with?
Q2. How will you organise class modules and assets?
Q3. Explain APIs in simple language.
Q4. Tell me about AJAX (JavaScript) in detail.
Q5. What is model-view-controller (MVC) architecture?
Q6. What is SQL?
Q7. Difference between functional and non-functional requirements.
Q8. What kind of projects do you work on?
Some Tips and Tricks
1. Show that you are genuinely interested in working at that company. Try to pay attention to details about the company that are often overlooked; if they are relevant, mention them.
2. Last impressions matter too. This is because of the recency effect. What you do in the end is what will stay on the interviewer’s mind and, thus, shape your overall impression.
3. Avoid yes or no answers. If the question requires you to answer yes or no, elaborate on your response to maintain a conversational tone.
4. Following the interviewer’s lead also applies to body language.
5. Don’t state things; describe your answers through storytelling. Building emotional ties and empathy will help you connect with the interviewer better.
If you have a basic understanding of digital marketing and sales, use your personality and social skills to communicate your skills to employers. Most importantly, remember that you are a valuable asset and plenty of jobs out there—just be persistent.
For those who don’t know me, I’m Rahul Rungta, CMO at E-Intellisense and Chief Mentor & Trainer at Seekho.Digital. Check out my profile for more information- www.linkedin.com/in/rahulrungta
